Consumers are more concerned than ever before about the origins of their food. That’s largely down to 2013’s horsemeat scandal. Accordingly, traceability has been propelled from a box-ticking exercise to a primary business concern – and food businesses that are able to vouch for the origins of their food can gain a major competitive advantage.
This white paper looks beyond the buzzwords to explain why traceability is so important. We also reveal the shocking cost of failure and show how businesses that implement end-to-end visibility into their supply chains can expect to transform their reputation, their efficiency and their customer engagement. To make sure no stone is left unturned, Domino Printing have enlisted the expertise of some of Europe’s leading food traceability specialists.
Download whitepaper here