Demand for more eco-friendly packaging is on the rise, with plastic bubble wrap, and styrofoam peanuts replaced by recycled and compostable plastic where possible. The many benefits of using sustainable packaging is seen throughout many industries such as; food, beauty, clothing and cosmetic products, metal and glass, which is now replacing plastic bottles.
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Why Use Sustainable Packaging?
As a business, one of your core responsibilities is to find the right packaging for your products. In order to find this, there are many factors to consider, such as; costs, materials, size, etc. In recent times, many businesses have begun to embrace sustainable packaging materials.
But what are the benefits to embracing eco-friendly packaging?
Reduce Carbon Footprint
One of the most obvious benefits of sustainable packaging is in regards to our environment. Eco-friendly packaging is generally made from biodegradable, recycled material, that reduces the waste of natural resources for manufacturing. In addition to this, the manufacturing process can become more optimised and efficient, further reducing the requirement of resources and minimising your impact on the environment.
While reducing your company’s carbon footprint and therefore its impact on the environment, sustainable packaging can have even more positive long-term effects. As many of these materials are biodegradable, they can be recycled after use, further minimising their impact on the environment.
In addition to benefitting the environment through its lifecycle, sustainable packaging is incredibly versatile and can be used in many industries to reduce the use of traditional packaging solutions.
Boost Your Brand
Utilising sustainable packaging can improve how consumers view your brand. When your customers learn that you use eco-friendly resources, they understand that you not only care about the topic of climate change and the environment but that you are taking the necessary steps to take action within your company. Improving your brand among customers can benefit your profits and increase ROI in time.