Can you afford to miss the opportunity?

In the recently released White Paper titled ‘When does inkjet postprint pay for converters,’ Dr. Sean Smyth, a Print & Packaging Analyst & Consultant, sheds light on the rising success of inkjet technology within the corrugated packaging sector.

The global demand for corrugated packaging is on the rise, and among the various print technologies, single-pass digital inkjet stands out as the fastest-growing, serving this thriving sector. With the market’s expansion, the installation of new inkjet presses presents compelling opportunities for Corrugated Converters. Inkjet not only enables them to meet the growing demands of customers, but its versatility also allows converters to explore new and exciting business prospects, leading to increased profit margins.


What’s behind the growth in the corrugated sector?

  • E-commerce:The e-commerce industry remains a driving force behind the need for economical solutions in secondary packaging.
  • Sustainability:Corrugated board stands out as the optimal eco-friendly packaging solution for brands and retailers aiming to fulfill environmental responsibilities and provide consumers with a more sustainable product.
  • Need for speed:With consumers’ growing desire for instant gratification, the speed to market has become increasingly crucial. The incorporation of inkjet technology in corrugated print applications enables businesses to promptly meet their customers’ needs. This is achieved by eliminating the necessity to create and load flexo plates, often provided by a trade repro house platemaker, resulting in significant time savings.
  • In-store presence:A greater portion of corrugated packaging is now visible to consumers in stores. Secondary packaging, once a simple cardboard box for delivery and storage, now plays a “direct-to-shelf” role, necessitating a visually striking presence on store shelves.
  • New print technologies: The advancing capabilities of digital inkjet printing technology are transforming the capacity of corrugated converters to provide high-quality prints, impactful visuals, and branded graphics. This revolution is turning the ordinary cardboard box into a high-value packaging solution.

As per the report “The future of Digital Print for packaging to 2026” by market research firm Smithers, the use of digital inkjet in corrugated packaging experienced an annual growth of over 57% in volume and more than 45% in value from 2016 to 2021.


DP-Corrugated-WP-Growth graphic

This clearly demonstrates the high-value opportunity inkjet offers converters, and early inkjet adopters are already reaping the rewards.

Digital inkjet offers a win-win for both converters and customers

What Inkjet offers The Benefits
Removal of costly and time-consuming flexo platemaking Quicker response to customer orders and increased profit margins
Instant print output

Quick turnaround times/response to customer demands

Customer satisfaction is increased

Printing of high-quality colour graphics High impact presence for in-store branding
External and internal print capability Higher perceived value and boosts unboxing experience for customer
Potential for personalisation/versioning Boosts unboxing experience for customer
Converting plain packaging into high value packaging

Greater profit margins

Improved customer satisfaction

Flexible print output volume Opportunity to secure new contracts
Shorter, cost-efficient print-runs Cost-effective personalisation and versioning
Print-on-demand capability

Reduced stock inventory

Less waste through product obsolescence

Quicker response times

Greater flexibility to capture new jobs

Customer satisfaction is increased


Converter Benefits

Domino X630i 01

Finn MacDonald, the President of Independent II, a company specializing in corrugated packaging solutions, is the inaugural user of the Domino X630i in the United States. Highlighting the advantages this groundbreaking printer offers to his business, MacDonald states:

“It takes one to three business days to receive and mount flexo plates, and over 15 days to source and laminate litho sheets. With inkjet it is incredibly easy to produce jobs with multiple versions. There is both demand and there is plenty of room to educate and inspire the Customer to consider versioning. The visual and functional benefits of versioning and digital flexibility are dynamic to say the least. Customers who benefit from this are Customers for Life.”Finn MacDonald, President of Independent II

Download White Paper

To find out more about the potential of inkjet within the corrugated packaging sector, and to learn how it can enhance your converting business, read Dr Sean Smyth’s white paper ‘When does inkjet postprint pay for converters’


For over three decades, Dr. Sean Smyth has held key technology positions within various print and packaging companies throughout the supply chain. Currently serving as an analyst and consultant in the print and packaging domain, he assists businesses in leveraging technological advancements in an evolving digital world. Recognized as a “Print techie,” Sean aids companies across the supply chain in optimizing their operations through the judicious application of technology in dynamic markets. Furthermore, he is a frequent speaker and chair at international conferences and events focused on printing technology, contributing articles to both UK and North American trade press and companies.

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