As is the case with other industries, counterfeit products can harm a medical brand in many ways, from affecting business revenues to destroying consumers’ faith in the brand through poor-quality imitations. More crucially, fake products can endanger consumers’ health. Illicit trade can be even more detrimental, as it goes beyond simple counterfeiting to encompass equally damaging activities such as product diversion, where entirely genuine products are deflected from intended channels into ones unauthorised by the manufacturer.
With this in mind, item-level identification proves to be useful in helping to distinguish legitimate products from the false ones, while also assisting governments to stem the erosion of revenues and jobs caused by illicit trade. As of May 2020 manufacturers must now adhere to the EU Medical Device Regulation. The aim of this is to improve the safety and performance of Medical Devices, create the conditions to modernise the sector and to consolidate the EU’s role as a global leader.
Given this unprecedented time, where it is now mandatory to wear a medical mask in various social situations, many businesses are manufacturing face masks to appease increasing demand. However as these are considered medical devices, they must be marked with relevant data in order to adhere to the EU Medical Device Regulation. Codico can help you code your medical devices and comply with all relevant regulations!
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