Hello Bello is a rapidly growing brand that has made a significant impact on the North American baby diaper market. Their mission revolves around providing premium baby products made from natural, eco-friendly ingredients that are also affordable, making them a popular choice among parents in North America.
“When we’re looking for different suppliers and partners, we have a very rigid process, and we try to find partners that, one, provide us high quality, but also that sustainability is an added bonus at the end of the day,” saysErica Buxton, CEO at Hello Bello
- Hello Bello, co-founded in 2019 by Hollywood celebrities Kristen Bell and Dax Shepard, is known for offering a range of baby and personal care products, including diapers, wipes, vitamins, laundry detergents, and more. The brand originally launched its products in over 4,700 Walmart locations across the United States.
- In October 2021, Hello Bello opened a sizable 312,000-square-foot plant in Waco, Texas, as part of its commitment to sustainability. The company has a clear mission to provide premium, high-quality products at a price point that is accessible to a wide range of consumers.
- By the end of 2021, Hello Bello had achieved remarkable success, with gross sales totaling $200 million, effectively doubling its results from the previous year.
Partnering with Domino
A critical code for traceability
Hello Bello utilizes the Ax350i coding equipment to code each diaper, bag, and box efficiently. This equipment runs at a speed of 800 diapers per minute, consistently every day. The code imprinted on the products contains essential information, including a lot number, line number, and consecutive number. This code is of utmost importance to Hello Bello as it plays a critical role in ensuring product traceability throughout the supply chain.
The Ax350i operates with MEK-free fluids known for their superior adhesion, high print contrast, and fast drying time. These characteristics align perfectly with Hello Bello’s requirements. By selecting a seamless and high-quality coding solution from Domino, Hello Bello has managed to avoid rework and unplanned downtime, thus contributing to the efficiency and reliability of their production processes.