Hello Bello is a rapidly growing brand that has made a significant impact on the North American baby diaper market. Their mission revolves around providing premium baby products made from natural, eco-friendly ingredients that are also affordable, making them a popular choice among parents in North America.

In their endeavor to establish operations in Waco, Texas, Hello Bello set out to create a zero-waste facility powered by 100% renewable energy. To achieve their ambitious sustainability objectives, they prioritized partnering with equipment providers that could deliver high-quality solutions to meet their goals.

Emerging Brand Hello Bello Fullfills Premium Mission with Dominonail

“When we’re looking for different suppliers and partners, we have a very rigid process, and we try to find partners that, one, provide us high quality, but also that sustainability is an added bonus at the end of the day,” saysErica Buxton, CEO at Hello Bello

Fast Facts

  • Hello Bello, co-founded in 2019 by Hollywood celebrities Kristen Bell and Dax Shepard, is known for offering a range of baby and personal care products, including diapers, wipes, vitamins, laundry detergents, and more. The brand originally launched its products in over 4,700 Walmart locations across the United States.
  • In October 2021, Hello Bello opened a sizable 312,000-square-foot plant in Waco, Texas, as part of its commitment to sustainability. The company has a clear mission to provide premium, high-quality products at a price point that is accessible to a wide range of consumers.
  • By the end of 2021, Hello Bello had achieved remarkable success, with gross sales totaling $200 million, effectively doubling its results from the previous year.

Partnering with Domino

Hello Bello facility in Waco, Texas

During the construction of their new facility in Waco, Texas, Hello Bello recognized the importance of aligning with partners who could help them fulfill their sustainability commitment while meeting their coding and marking needs. Coding equipment played a vital role in their production line, ensuring the accurate coding of diapers, bundles, packages, and boxes. After a thorough evaluation, Hello Bello chose to partner with Domino to address their coding and marking requirements.

A critical code for traceability

Hello Bello utilizes the Ax350i coding equipment to code each diaper, bag, and box efficiently. This equipment runs at a speed of 800 diapers per minute, consistently every day. The code imprinted on the products contains essential information, including a lot number, line number, and consecutive number. This code is of utmost importance to Hello Bello as it plays a critical role in ensuring product traceability throughout the supply chain.

The Ax350i operates with MEK-free fluids known for their superior adhesion, high print contrast, and fast drying time. These characteristics align perfectly with Hello Bello’s requirements. By selecting a seamless and high-quality coding solution from Domino, Hello Bello has managed to avoid rework and unplanned downtime, thus contributing to the efficiency and reliability of their production processes.


UPC labelling

Hello Bello has implemented the M230i-TB Print & Apply system at each of its production lines. This system is specifically used for applying Universal Product Codes (UPCs) to bundles and boxes, serving the purpose of tracking items shipped to retail stores worldwide. This technology enhances the efficiency and accuracy of their tracking processes, ensuring products are correctly identified and accounted for throughout the supply chain.


Outer case coding

Hello Bello has installed the Cx350i at each of its production lines to address the coding requirements for outer case corrugated cardboard boxes. These systems feature dual printheads, allowing them to print high-quality barcodes on opposite sides of each carton. What’s notable is that they achieve this without the need for compressed air, contributing to a more eco-friendly and efficient production process. This technology ensures that the outer packaging of Hello Bello’s products is well-marked and easy to identify throughout the supply chain.


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